Project methodologies, statistical procedures, and models must match the business or marketing problem. They must also match budgets, required precision, timelines, and available data sources. Findings need to focus on a company’s specific experience in the market and compel action. As a result, no two WaveLength market and customer insight projects are alike. We take a highly consultative approach to technology and telecom market & customer insights projects; we are diligent to understand the business or market challenge, define the questions where answers can change your business, scope the most appropriate methodology that will best meet your challenge.
These methodologies are:
- Survey research
- Data analysis of “Big Data” sets, such as internal and third-party data sources
- Multi-model methodologies that combine several data sources or data collection methods
- Text mining and hybrid methods that convert qualitative responses into quantitative data for richer analysis
We are experienced data analysts with deep knowledge of data management and transformation, as well as descriptive statistics, multivariate analysis, and the range of modeling for a variety of applications. Just some of these methods and applications are:
- Segment markets using factor analysis and cluster analysis
- Identify top network services subscribers by transforming data and indexing usage
- Identify key brand attributes using Max-Diff
- Uncover patterns in large data set by data mining using CHAID and neural networks
- Profile customers using data mining and forecast future buying using logistic regression
- Identify critical product features for product development using Kano analysis
At WaveLength, we are technology enthusiasts who only work on high technology and telecommunications markets. Our domain expertise is vast and we strive to remain on the forefront of technology innovation. We speak the language of tech buyers, we understand the technology, and know how to communicate new and emerging ones. Furthermore, we have conducted primary research projects in many countries including U.S.A, Canada, Mexico, Brazil, Chile, Argentina, Japan, India, Russia, South Korea, and 17 European countries. We have worked in many industry segments including:
- Enterprise Internet and wide area network services
- Cloud Infrastructure-as-a-Service (IaaS) services
- Storage hardware
- Security hardware
- Enterprise software
- Enterprise hardware
- Consumer mobile services, mobile video and IPTV services
- Hardware components
- Service provider networking hardware
- Security services