Cloud services…enterprises, vendors, integrators, and service providers everywhere are developing and deploying them. But…what about the channel? They actually plan, sell, install, and maintain IT – and know the customer. So, channel partners need to shift, too and it’s in the best interest of the vendor, distributor, and service provider community to help. In recent months, we’ve started to see some programs. In May, Avnet launched Avnet Cloud Solutions. Just last week, an IBM announcement introduced its new initiative to drive increased SaaS sales through its channel partners. This week, it’s Cisco coming out with its revised Cisco Partner Program that features a managed services channel program and an outsourcing program.
The channel is and will remain a powerful force. So to make your IaaS, PaaS, or SaaS service successful, arm your channel to go to battle for your business. Develop a strong revenue generation strategy, and use the Enterprise Cloud Services Revenue Opportunity Calculator to show that selling your cloud service can affect the bottom line. Jointly developed by model developer WaveLength Market Analytics and HTML5 programmer and designer Webenertia, use the tool to experiment with multiple cost and revenue scenarios.