Most data-driven marketing projects support internal planning and decision-making. They may use custom market research. They could use third party data you buy or internal data. Think sales transactions, CRM, or marketing automation data. Data-driven marketing analysis generally solve a specific problem for a specific company. This means they are super, duper secret with nuclear code-level confidentiality requirements.
Lucky us, some of our data-driven marketing projects and content marketing are public. Many times, an internal project can yield interesting analysis Look at how we can up your marketing game and grow your business.
We’ve already know you don’t find the same thrill we do in our statistical models or cleverly programmed, lightning-fast business cases. You care about how our work grows your business. Take a look at our past work to learn how we help can grow yours.
Our business case models are highly complex in the backend, but our strength is building models that focus on usability for the people who actually use them. Total cost of ownership (TCO) and Return on Investment (ROI) tool and other value-based business case models begin life as a spreadsheet. There, the logic is created by the technology/spreadsheet wizards. When it’s finished and perfect, designers and app developers take over to turn them into the beauties you see here. Business case tools are often a part of a larger marketing campaign that includes training documents, white papers, electronic direct mail, webinars, and presentations. See a few of our favorite examples.
Our primary research usually has dual objectives; a portion of the results may be used for internal decision-making and another portion may be used for marketing content or for business case assumptions. Flip through some of our marketing content and you’ll see some clever ways that research can get packaged for marketing.
We are proud to work in such an impressive range of technology sectors. To best help you understand, we included links for client marketing content and case studies of our favorite, interesting projects.
COUNTRIES ANALYZED OR RESEARCHED
DATA SETS CLEANED (PROBABLY STILL A LOW ESTIMATE)
NETWORK OPERATOR CLIENTS
OUT OF THE 10 LARGEST FORTUNE 500 TECHNOLOGY COMPANIES AS CLIENTS