Distributor CEOs Agree: Emerging Technology Sweet Spot for VARs
More VARs Should Sell Mobility, Virtualization When the Global Technology Distribution Council gathered in May, the CEOs of the major distributors spoke out on what they believe their VARs should sell. The perspective of each one is as follows: Tim Dolan, Chairman, Westcon Group: Video Bob Dutkowsky, CEO, Tech Data: Mobility Roy Vallee, CEO, Avnet: Unified computing or converged infrastructure Kevin Murai, CEO, Synnex: Virtualization and server consolidation Kia Hong Lim, CEO, SiS Technology...
Read MoreThe changing role of marketing in a consumer-driven world
By Sarah Sorensen It should have come as no surprise when Twitter, one of the most popular sites on the Internet, introduced advertising to try to start to monetize their traffic. So why did it make news? I believe it’s because their advertising model epitomizes the seismic shift currently taking place in marketing. In today’s hyper-connected world, the advertiser has less influence and control; it’s all about the consumer. Through Promoted Tweets, advertisers will be able to...
Read MoreFor the IT Technology Market Vendor Go to Market Plans, the 4th C=Cloud!
By Ken Rutsky http://sijobfront.blogspot.com/2010/03/for-it-technology-vendor-go-to-market.html This ones bursting out like a rainstorm (pun intended) exciting stuff… Eucalyptus, according to GigaMon, appears to be on the verge of raising a round with a post valuation of $100M on best I can tell revenues in the $0M range! (Granted, a big name CEO joined, but still, 100M valuation??) When I saw this, it really got me thinking of 1) are we entering a cloud bubble and 2) why, even if we are,...
Read MoreInstalled Base Marketing –Focus on Your Company’s Most Important Asset!
When I work with clients to build their outbound programs I always start with first things first…their installed base. The reasons to do this are two-fold. First, it demonstrates where they’ve been most successful and, if your know where to look, provides a blueprint to their ideal market. The second reason is it’s one of a company’s MOST important assets. Let me expand on this with some statistics from a CMO Council study*. Beware — these statements are a little scary. The...
Read MoreWaxing Poetic on the Virtues of Data Standards
After days and days of working with our team on getting data cleaned for analysis or lead generation, it’s time to constructively vent. Tech firms need to practice what they preach and have their IT departments create data standards. Our marketing colleagues really should to encourage IT to adopt them and encourage sales to adhere to them because today’s spreadsheet grows into tomorrow’s biggest corporate asset – your company’s customer data. Why are data standards important? ...
Read MoreCongratulations 2010 Channel Chiefs
We want to take this opportunity to offer our congratulations to this year’s 2010 CRN Channel Chiefs, many of whom we’ve had the pleasure of working with over the years. Hats off to: Share with your Network:
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