Data

WL Study Conducted for Brocade: New Infrastructure Services and New Service Provider Revenue

We recently conducted a study among 192 medium and large enterprises in the US for Brocade Communications. The goal of the study was to obtain information that would help service providers better understand the opportunity that new cloud service can bring. In addition to IT challenges, priorities, and buying behaviors, we specifically wanted to know more about packaging and pricing for IPV6 translation services, server load balancing as a service, SAN extension services, and virtual desktop services.

Click this link to read about the results.   http://t.co/VKrZmiN4

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Meet the Cloud Pioneers… and a Note about Security Limiting Cloud Adoption

Meet the Pioneers, the group of enterprises leading the way with Cloud adoption. They are distinguished from their colleagues, Cloud Planners and Cloud Stragglers in many ways.  In this post, we’ll keep it to security.  As the figure below show, when Cloud Pioneers prepare for Cloud deployment, tops on the list is upgrading security and implementing encryption.

Source: WaveLength Market Analytics/Winn, Five Key Themes on Enterprise Cloud Computing

For this reason, Pioneers are less concerned with security, as opposed to Stragglers, where security truly limits their adoption.  As you can see from the table below (click it for a larger view) that combines all the concerns we asked about, it is easily apparent.  The highest ranking for a security concern, which is “Reduced control/visibility for security” is 8th for Pioneers, tying with “Technology not yet proven.”  This is because Pioneer’s upgrade security prior to their Cloud deployment.  Because of these projects, for Pioneers, all security concerns rank in the bottom half of the list.   For Stragglers, it’s a different story.  Of their concerns, all security concerns we asked about rank in the top half.  After costs, lack of trusted third parties to help them, and the perception that it’s an unproven technology, security concerns are the real barrier for this group.  It all suggests the opportunity for security vendors to develop the market by easing  the fears of the mainstream market.

 

 

Source: WaveLength/Winn Five Key Themes in Enterprise Cloud Computing

 

 

Data

Now Available: Research Summary on Enterprise IT Buying in the Era Cloud Era

Wavelength Market Analytics recently partnered with Winn Technology Group to conduct a cloud computing research study.  While many recent studies size the market, we wanted to help our vendor clients better understand to whom they need to sell.  In our study, we sought to understand the differences between organizations that are currently adopting or planning some type of cloud computing solution from those that are not.

Study characteristics:

▫         IT decision-makers to include IT VPs and directors

▫         Sample size = 126 surveys collected summer 2010

▫         Large and medium-sized enterprises

▫         Three distinct buyer groups to include Pioneers who are using or testing a cloud solution, Planners who are actively planning for a cloud solution and Stragglers who have no cloud plans at this time.

▫         Complete results in a full-length presentation and report to be available March 2011.

We found that 41% are Pioneering with their Cloud apps, and another 17% are actively planning for a cloud solution.  A total of 58% are doing something in the cloud, meaning that the majority of participating enterprises have some kind of cloud project.


To find out more, a short summary, Generating Demand: A Summary on Enterprise IT Buying in the Early Cloud Era, is available on SlideShare. You can download it at http://www.slideshare.net/khealy/winn-wl-cloudstudysummaryv22.  The full report will be available the second week of March.

You may also want to participate in our latest Webinar Leveraging Data for Demand Generation Success -Wednesday, February 16, 2011 1:00 PM and find out how you can substantially increase lead rates through data analytics best practices in demand generation campaigns.

Click on this link to REGISTER https://www1.gotomeeting.com/register/404109176