The changing role of marketing in a consumer-driven world
By Sarah Sorensen It should have come as no surprise when Twitter, one of the most popular sites on the Internet, introduced advertising to try to start to monetize their traffic. So why did it make news? I believe it’s because their advertising model epitomizes the seismic shift currently taking place in marketing. In today’s hyper-connected world, the advertiser has less influence and control; it’s all about the consumer. Through Promoted Tweets, advertisers will be able to...
Read MoreFor the IT Technology Market Vendor Go to Market Plans, the 4th C=Cloud!
By Ken Rutsky http://sijobfront.blogspot.com/2010/03/for-it-technology-vendor-go-to-market.html This ones bursting out like a rainstorm (pun intended) exciting stuff… Eucalyptus, according to GigaMon, appears to be on the verge of raising a round with a post valuation of $100M on best I can tell revenues in the $0M range! (Granted, a big name CEO joined, but still, 100M valuation??) When I saw this, it really got me thinking of 1) are we entering a cloud bubble and 2) why, even if we are,...
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