Entries by Wave Length

ABM and Choosing B2B Target Accounts

We talked about B2B Account-based Marketing (ABM) in our last DC Marketing Tech Talk.  For those of you new to ABM, it’s a strategic approach where marketing and sales teams first select B2B target accounts. Up first, Triblio CMO Jason Jue explained ABM basics.  Next, Demandbase ABM Strategist Jessica discussed how to plan for ABM. […]

Account-based Marketing to Develop New Tech Markets

Woo hoo!  Account-based marketing (ABM) is the next DC Marketing Tech Talk next week.  At WaveLength Market Analytics, Account-based Marketing is a favorite topic.  We’ve been preaching it long before it got its trendy name.  Since our founding in 2000, we’ve been telling our clients that markets for new B2B technologies are developed by FIRST […]

Technology Shortcuts to Customer Knowledge

The last DC Marketing Tech Talk focused on Tips, Tools, and Data to Improve Customer Engagement (CEM).  Probably my perfect vision of what DC Marketing Tech Talks needs to be, two terrific speakers took the stage.  First, a marketer spoke on the importance of customer knowledge to CEM, and an IT professional showed how his […]

5 Steps to Great User Personas for More Agile Marketing

The other night at DC Marketing Tech Talks, we talked about Agile Marketing and Product Ownership.  Admittedly, it was an edgy topic – for even fairly technically inclined marketers.  Now nearly 10 years old, Agile is now the established framework for product development. Designed to keep a laser-focus on customers (a.k.a. user personas) at its […]

Multicloud Users, or Cloud Pros, Emerge as the Newest Enterprise Cloud Market Segment

Together with Winn Technology Group, the WaveLength team releases the first of its three-volume series, The Continuing Enterprise Cloud Migration Evolution.  Our series aims to help IT, telecom, and cloud marketers better understand medium and large enterprise cloud prospects and customers.  In our first presentation, we look at the state of the market for cloud […]

WL Announces our 2012 Report on the Continuing Enterprise Cloud Market Evolution

Together with Winn Technology Group, the WaveLength team releases the first of its three-volume series, The Continuing Enterprise Cloud Market Evolution. Our series aims to help IT, telecom, and cloud marketers better understand medium and large enterprise cloud prospects and customers. It’s finally here.. catch the first presentation of our three-volume series where we look at the state of the market for cloud solutions and how its changed over the last 18 months.

Does the Channel Understand the Value of Selling your Cloud Service? Show It with This Simple Tool.

Cloud services…enterprises, vendors, integrators, and service providers everywhere are developing and deploying them. But…what about the channel?  They actually plan, sell, install, and maintain IT – and know the customer.   So, channel partners need to shift, too and it’s in the best interest of the vendor, distributor, and service provider community to help.    In recent months, […]

WL Research Again Featured on Brocade Service Provider Blog

Check out the latest Brocade blog post based on the research we did for them.  This week is about the many new revenue opportunities and ability to differentiate services based on server load balancers. Learn more about Enabling Service Providers to New Revenue Streams: Expect Strong Demand for Server Load Balancing-as-a-Service and go to..   […]