Demand Growth in Bay Area’s Tech Job Market Moderates in March Compared to February
According to the WaveLength Bay Area Tech Jobs Composite, the Bay Area’s tech job market shows continuing improvement in demand. Demand for new tech workers in the Bay Area appeared to bottom out at the end of October 2009. After the holiday slowdown, and modest gains in January, February 2010 posted its largest gains at nearly 23% to stand at 154.7. With demand moderating some, the WaveLength Bay Area Composite bumped up another 9.42% in March to stand at 169.3. This means that the overall...
Read MoreDemand Growth for Boston Tech Jobs Slower in March than in February
Tech job demand in Boston, home to fast-growing Netscout, Akamai, EMC, and Acme Packet, continues to improve. However, the rate of growth for March is slower than February. Moving up from 143.8 to 160.9, the WaveLength Tech Jobs Demand Composite for Boston increased 11.9%. The rate of demand growth is less than half of what it was in February, showing the fragility of the current recovery. Results are mixed for the individual tech job functions that make up the WaveLength Composite for...
Read MoreInstalled Base Marketing –Focus on Your Company’s Most Important Asset!
When I work with clients to build their outbound programs I always start with first things first…their installed base. The reasons to do this are two-fold. First, it demonstrates where they’ve been most successful and, if your know where to look, provides a blueprint to their ideal market. The second reason is it’s one of a company’s MOST important assets. Let me expand on this with some statistics from a CMO Council study*. Beware — these statements are a little scary. The...
Read MoreWaxing Poetic on the Virtues of Data Standards
After days and days of working with our team on getting data cleaned for analysis or lead generation, it’s time to constructively vent. Tech firms need to practice what they preach and have their IT departments create data standards. Our marketing colleagues really should to encourage IT to adopt them and encourage sales to adhere to them because today’s spreadsheet grows into tomorrow’s biggest corporate asset – your company’s customer data. Why are data standards important? ...
Read MoreCongratulations 2010 Channel Chiefs
We want to take this opportunity to offer our congratulations to this year’s 2010 CRN Channel Chiefs, many of whom we’ve had the pleasure of working with over the years. Hats off to:
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